Greg called Marsha on the telephone to present information about a meal plan package his company was offering.Marsha responded unfavorably to his description of the offer, so Greg modified the message.Which characteristic of personal selling did Greg benefit from in this scenario?
A)the ability to target specific markets
B)the ability to target specific customer types
C)autonomy from the advertising or marketing department
D)the ability to respond to immediate feedback
E)indirect contact between the buyer and the seller

Question

Quizplus · Accepted Answer

Greg benefited from the characteristic of personal selling that allows for immediate feedback. He was able to modify his message based on Marsha's negative response, which is a key advantage of personal selling compared to other forms of communication like advertising.

Greg Called Marsha on the Telephone to Present Information About