According to Tom Duncan's basic categories of contact or touch points, which of the following best describes planned marketing communication messages created by an organization such as advertisements, websites and social media sites, news/press releases, packaging, brochures, and sale promotions?
A)channel-created touch points
B)unexpected touch points
C)company-created touch points
D)intrinsic touch points
E)customer-initiated touch points

Question

Quizplus · Accepted Answer

Planned marketing communication messages created by an organization such as advertisements, websites and social media sites, news/press releases, packaging, brochures, and sale promotions fall under the category of company-created touch points as they are intentionally produced by the company to reach out to its target audience.

According to Tom Duncan's Basic Categories of Contact or Touch