According to Tom Duncan's basic categories of contact or touch points, which of the following best describes interactions that occur with a company or brand during the process of buying or using the product or service?
A)intrinsic touch points
B)company-created touch points
C)unexpected touch points
D)customer-initiated touch points
E)distributive touch points

Question

Quizplus · Accepted Answer

Intrinsic touch points refer to the interactions that occur during the process of buying or using a product or service, such as the quality of the product or the customer service experience.

According to Tom Duncan's Basic Categories of Contact or Touch