Jake is planning to buy a new smartphone.He studied the contents of an ad describing the superiority of TL smartphones and scrutinized how the advertising message argued in favor of TL's superiority.According to the elaboration likelihood model (ELM), Jake is engaging in which of the following routes to persuasion?
A)support arguing
B)central processing
C)peripheral processing
D)source bolstering
E)comparative analysis

Question

Quizplus · Accepted Answer

Central processing is a route in which an individual engages in a thoughtful consideration of the arguments and information presented in a persuasive message. In this scenario, Jake is studying the contents of the ad describing TL's superiority, indicating he is engaging in central processing.

Jake Is Planning to Buy a New Smartphone