_____ include consumers' reactions to ad factors such as the creativity of an ad, the quality of the visual effects, colors, and voice tones.
A)Source bolsters
B)Source derogations
C)Ad execution-related thoughts
D)Counterarguments
E)Ad dissonance thoughts

Question

Quizplus · Accepted Answer

Ad execution-related thoughts refer to consumers' reactions to various elements of an ad, including its creativity, visual effects, colors, and voice tones. Source bolsters and derogations refer to the credibility of the spokesperson or the source of the message. Counterarguments and ad dissonance thoughts refer to possible objections or inconsistencies with the message.

_____ Include Consumers' Reactions to Ad Factors Such as the Creativity