_____ are thoughts that occur to a consumer when reading, viewing, and/or hearing a communication of advertising messages.
A)Cognitive responses
B)Affective responses
C)Selective impressions
D)Behavioral responses
E)Conative impressions

Question

Quizplus · Accepted Answer

Cognitive responses are thoughts that occur to a consumer when they read, view, and/or hear advertising messages. These thoughts can be positive or negative and can influence the consumer's attitude towards the product or service being advertised. Other options such as affective responses, selective impressions, and behavioral responses refer to different aspects of the consumer's response to advertising messages. Conative impressions are not a commonly used term in marketing and advertising.

_____ Are Thoughts That Occur to a Consumer When Reading