A company that hires a spokesperson with whom its target audience is likely to identify and respond favorably is:
A)attempting to create cognitive dissonance.
B)creating a source bolster.
C)engaging in niche marketing.
D)creating an ambivalent situation.
E)enabling counterarguments.

Question

Quizplus · Accepted Answer

The company is creating a source bolster by hiring a spokesperson that resonates with their target audience and enhances their credibility and message. This can help to increase persuasion and engagement with the target audience. The other options are not relevant or do not accurately describe the situation.

A Company That Hires a Spokesperson with Whom Its Target