According to the elaboration likelihood model, the _____ to process a message depends on such factors as involvement, personal relevance, and individuals' needs and arousal levels.
A)dissonance
B)motivation
C)ability
D)attitude
E)competency

Question

Quizplus · Accepted Answer

The elaboration likelihood model proposes that the likelihood of a person processing a message in a given way depends on their motivation, such as their level of involvement and personal relevance, as well as their ability to process the information. Therefore, motivation is the best choice.

According to the Elaboration Likelihood Model, the _____ to Process