An advertisement for Pete's Peanut Butter centers on the perception that peanut butter has a high fat content.It goes on to state that Pete's Peanut Butter is a rich source of protein and fiber and also has a great taste.The ad closes by stating that Pete's Peanut Butter contains less fat than most other peanut butter brands in the market.This is an example of a
A)confrontational appeal.
B)recency appeal.
C)nonverbal message.
D)refutational appeal.
E)one-sided message.

Question

Quizplus · Accepted Answer

This is a refutational appeal as it starts by acknowledging the common perception that peanut butter has a high fat content and then provides a counter-argument by stating that Pete's Peanut Butter contains less fat than most other peanut butter brands in the market.

An Advertisement for Pete's Peanut Butter Centers on the Perception