Humorous messages enhance the effectiveness of an advertisement by:
A)eliminating fear appeals.
B)reinforcing the recency effect.
C)reinforcing the primacy effect.
D)stimulating immediate purchasing behavior.
E)putting consumers in a positive mood.

Question

Quizplus · Accepted Answer

Humorous messages in advertisements can put consumers in a positive mood, which can increase their receptiveness to the message, and make them more likely to remember the advertisement and the brand. Additionally, humor can make an advertisement more memorable and stand out from other similar advertisements, increasing the likelihood of the consumer choosing the advertised product or service.

Humorous Messages Enhance the Effectiveness of an Advertisement By