Which of the following statements is true of a channel used in the communication process?
A) Information received via mass media is more persuasive than information received from personal influence channels.
B) As objections arise and are voiced by buyers, an advertisement can treat the objections in an appropriate manner.
C) A message in a good sales presentation is determined in advance.
D) An advertisement is typically prepared by people who have maximum personal contact with customers.
E) From the standpoint of persuasion, a sales message is more flexible and powerful than an advertisement.
Correct Answer:
Verified
Q115: Humorous messages enhance the effectiveness of an
Q116: A potential problem of using advertising with
Q117: A television commercial for Prime mouthwash shows
Q118: Advertising appeals that imply some type of
Q119: The tendency of a television or radio
Q121: An advertiser whose message is placed in
Q122: All nonprogram material that appears in a
Q123: _ is an aspect of the media
Q124: Which of the following is true of
Q125: Which of the following factors contribute the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents