All nonprogram material that appears in a broadcast environment including commercials, public service announcements, and promotional messages for shows contributes to:
A)a message comparison phenomenon.
B)comparative advertising.
C)the clutter problem.
D)media reduction.
E)the quantitative media effect.

Question

Quizplus · Accepted Answer

The clutter problem refers to the excessive amount of non-program material (such as commercials, PSAs, and promotional messages) that appear in a broadcast environment. This can make it difficult for a message to stand out and be effective, as it is competing with numerous other messages for the audience's attention.

All Nonprogram Material That Appears in a Broadcast Environment Including