An advertiser whose message is placed in the middle of five consecutive commercials during a program break faces the problem of:
A)clutter.
B)media flooding.
C)media bombardment.
D)flighting.
E)information overload.

Question

Quizplus · Accepted Answer

The advertiser is facing the problem of clutter, which refers to the excessive number of advertisements competing for consumers' attention within a limited time frame. The high number of commercials in a row may decrease the effectiveness of the advertiser's message and lead to message fatigue or avoidance by viewers.

An Advertiser Whose Message Is Placed in the Middle of Five