Which of the following is true of creative tactics in relation to advertising messages?
A)They deal with avoiding the creation of animatics for testing a commercial.
B)They involve determining how much the advertising campaign will cost.
C)They involve determining how the message strategy will be executed.
D)They deal with avoiding the factors which lead to divergence in advertising creativity.
E)They involve determining what the advertising message will say or communicate.

Question

Quizplus · Accepted Answer

Creative tactics involve determining how the message strategy will be executed. This includes decisions on the tone, style, and format of the advertising message. Option A is incorrect as creative tactics do not deal with avoiding the creation of animatics, but rather focus on leveraging creative elements to enhance the effectiveness of the advertising message. Option B is incorrect as creative tactics do not involve determining the cost of the advertising campaign. Option D is incorrect as creative tactics do not deal with avoiding factors that lead to divergence in advertising creativity, but rather aim to generate unique and impactful advertising ideas. Option E is incorrect as creative tactics do not involve determining what the advertising message will say or communicate, but rather concern the execution of the advertising message.

Which of the Following Is True of Creative Tactics in Relation