With respect to the five factors identified by Robert Smith and his colleagues that account for the ways divergence can be achieved in advertising, the factor that deals with ads that contain attractive shapes and colors is referred to as
A)synthesis.
B)illumination.
C)originality.
D)artistic value.
E)flexibility.

Question

Quizplus · Accepted Answer

Artistic value is the factor that deals with ads containing attractive shapes and colors, focusing on the aesthetic appeal and design elements of the advertisement.

With Respect to the Five Factors Identified by Robert Smith