Which of the following statements about creative strategy and its execution is true?
A)A good creative strategy and execution guarantees a brand will exceed its sales objectives.
B)A good creative strategy never fails in reviving a declining brand.
C)Ads that are highly creative may not increase sales of a brand.
D)Companies have no trouble coming up with creative advertising that differentiates their brands from the competition.
E)Good creative strategy cannot help a struggling brand regain its former prominence.

Question

Quizplus · Accepted Answer

While a good creative strategy and execution can certainly help a brand's sales, there is no guarantee that it will. Highly creative ads may be memorable and attention-grabbing, but they may not necessarily lead to increased sales.

Which of the Following Statements About Creative Strategy and Its