Which of the following is a major determinant of creativity that reflects the degree to which various elements of an ad are meaningful, useful, or valuable to the consumer?
A)divergence
B)delusion
C)relevance
D)illumination
E)risk aversion

Question

Quizplus · Accepted Answer

Relevance is the major determinant of creativity that reflects the degree to which various elements of an ad are meaningful, useful, or valuable to the consumer. It measures how relevant the ad is to the target audience and how well it connects with their needs and desires.

Which of the Following Is a Major Determinant of Creativity