_____ is the ability to generate fresh, unique, and appropriate ideas that can be used as solutions to communication problems.
A)Brand stretching
B)Brand parity
C)Visual merchandising
D)Product differentiation
E)Advertising creativity

Question

Quizplus · Accepted Answer

Advertising creativity refers to the ability to come up with new, innovative ideas and concepts that can be used to develop effective advertising campaigns. This includes generating unique and appropriate solutions to communication problems in the form of creative advertisements that capture the attention of the target audience and effectively communicate the desired message.

_____ Is the Ability to Generate Fresh, Unique, and Appropriate