Which of the following statements supports the reason why a marketer might want to emphasize creativity in the development of an advertising campaign?
A)Creative advertisements can avoid novelty in terms of divergence.
B)Creative advertising can break through the clutter and make an impression on buyers.
C)Creative advertisements always favor divergence over relevance.
D)Creative advertising is effective even if it is irrelevant to the target audience.
E)Creative advertising helps in winning awards, which always leads to increase in sales.

Question

Quizplus · Accepted Answer

Emphasizing creativity in an advertising campaign can help break through the clutter of other advertisements and make an impression on potential buyers. This can ultimately lead to increased sales for the marketer.

Which of the Following Statements Supports the Reason Why a Marketer