The "Find Your Beach" campaign for Corona Extra makes the experience of drinking the beer more enjoyable and connects the experience of the advertisement so tightly with the experience of drinking the beer that consumers cannot remember the brand without recalling the experience generated by the advertisement, which makes it a ____________________ ad.
A)product benefit
B)rational
C)transformational
D)reminder
E)teaser

Question

Quizplus · Accepted Answer

The "Find Your Beach" campaign is transformational because it creates a connection between the experience of drinking the beer and the experience generated by the advertisement, making it hard for consumers to recall the brand without recalling the advertisement. This goes beyond presenting product benefits or using rational appeals. It also does not simply remind consumers to buy the product or tease them with vague messages.

The "Find Your Beach" Campaign for Corona Extra Makes the Experience