Advertisements that create feelings, meanings, images, or beliefs about a product or service that can be activated when consumers use it are known as _____ ads.
A)rational
B)transformational
C)consumer-generated
D)reminder
E)informational

Question

Quizplus · Accepted Answer

Transformational ads aim to create emotional connections and associations with a product or service, which can be activated when consumers use it. They focus on creating feelings, meanings, images or beliefs about the product, rather than just providing information or reminding consumers about it. Rational ads (A) focus on providing information about a product and its features, while reminder ads (D) aim to remind consumers about a product they are already familiar with. Consumer-generated ads (C) involve consumers creating their own ads for a brand, which may or may not create emotional connections or associations with the product.

Advertisements That Create Feelings, Meanings, Images, or Beliefs About a Product