Transformational advertising can differentiate a product or a service by
A)convincing a consumer of its leadership position in the market.
B)making the consumption experience more meaningful and enjoyable.
C)helping the consumption experience last longer.
D)showing performance superiority of one brand over another.
E)focusing on a consumer's functional or utilitarian need for the product or service.

Question

Quizplus · Accepted Answer

Transformational advertising focuses on creating an emotional connection with the consumer and making the consumption experience more meaningful and enjoyable. This helps differentiate the product or service from competitors who may only focus on functional benefits.

Transformational Advertising Can Differentiate a Product or a Service by