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Business
Advertising and Promotion
Quiz 9: Creative Strategy: Implementation and Evaluation
Which of the Following Is a Vital Component of Ads
Question 50
Multiple Choice
Which of the following is a vital component of ads that use emotional integration to market a product? A)fear B)news C)popularity D)humor E)price
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Q 51
Advertisements that create feelings, meanings, images, or beliefs about a product or service that can be activated when consumers use it are known as _____ ads. A)rational B)transformational C)consumer-generated D)reminder E)informational
Q 52
_____ advertising attempts to make the experience of using a product or service richer, warmer, or more exciting. A)Informational B)Teaser C)Transformational D)Reminder E)Rational
Q 53
Transformational advertising can differentiate a product or a service by A)convincing a consumer of its leadership position in the market. B)making the consumption experience more meaningful and enjoyable. C)helping the consumption experience last longer. D)showing performance superiority of one brand over another. E)focusing on a consumer's functional or utilitarian need for the product or service.
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