A purchase decision process during which a consumer devotes considerable time and effort to analyzing alternatives, which often occurs when the consumer perceives that the purchase decision entails a great deal of risk is called:
A)an external locus of control.
B)limited problem solving.
C)an internal locus of control.
D)ritual consumption.
E)extended problem solving.

Question

Quizplus · Accepted Answer

The description given in the question is a clear indication of extended problem solving, which is a purchase decision process that involves considerable time and effort in analyzing alternatives, and typically occurs when the consumer perceives a high level of risk associated with the purchase decision. The other answer options are not relevant to the given scenario.

A Purchase Decision Process During Which a Consumer Devotes Considerable