A change in a person's thought process or behaviour that arises from experience and takes place throughout the consumer decision process is called:
A)perception.
B)involvement.
C)learning.
D)motive.
E)attitude.

Question

Quizplus · Accepted Answer

Learning is the process through which an individual acquires knowledge or skills necessary to make informed decisions. In marketing, learning can refer to the changes in consumer behavior or thought process that arise from experience and influence their decision-making process. Perception refers to the way consumers interpret and organize information, while involvement is the degree of interest or personal relevance consumers have with a product or service. Motive and attitude are related to the underlying reasons that drive a consumer's behavior, but they do not necessarily involve a change in thought process or behavior as a result of experience.

A Change in a Person's Thought Process or Behaviour That