Question 1

A change in a person's thought process or behaviour that arises from experience and takes place throughout the consumer decision process is called:
A)perception.
B)involvement.
C)learning.
D)motive.
E)attitude.

Accepted Answer

Learning is the process through which an individual acquires knowledge or skills necessary to make informed decisions. In marketing, learning can refer to the changes in consumer behavior or thought process that arise from experience and influence their decision-making process. Perception refers to the way consumers interpret and organize information, while involvement is the degree of interest or personal relevance consumers have with a product or service. Motive and attitude are related to the underlying reasons that drive a consumer's behavior, but they do not necessarily involve a change in thought process or behavior as a result of experience.

Question 2

Jeff is a football player.He wants to join a college that provides scholarships to football players and better facilities for athletes.He also checks the fees and dorm facilities of each of these colleges.Jeff devotes considerable time and effort to analyzing his alternatives.He finally settles on the school that best matches his criteria.This is an example of:
A)an external locus of control.
B)limited problem solving.
C)an internal locus of control.
D)ritual consumption.
E)extended problem solving.

Accepted Answer

Jeff's decision-making process involves an extensive analysis of various criteria, including factors such as scholarships, facilities, fees, and dorm accommodations. This indicates that he is engaged in extended problem solving, which is a high-involvement decision-making process that requires extensive information search and evaluation of alternatives. Jeff's decision is also indicative of an internal locus of control, as he is actively seeking out information and weighing his options to make the best choice for himself.

Question 3

Which of the following is true of a reference group?
A)It refers to the part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something.
B)It refers to one or more persons an individual uses as a basis for comparison regarding beliefs, feelings, and behaviours.
C)It refers to the part of attitude that reflects what a person believes to be true.
D)It refers to consumers spreading negative information about a product, service, or store to others.
E)It refers to the art of attitude that comprises the actions a person takes with regard to the issue at hand.

Accepted Answer

A reference group is a group of people an individual uses as a basis for comparison regarding beliefs, feelings, and behaviors. It can be a group the individual wants to belong to (aspiration group) or a group they want to avoid (dissociative group). Option A refers to the affective component of attitude, option C refers to the cognitive component of attitude, option D refers to negative word-of-mouth, and option E refers to the behavioral component of attitude.

Question 4

A purchase decision process during which a consumer devotes considerable time and effort to analyzing alternatives, which often occurs when the consumer perceives that the purchase decision entails a great deal of risk is called:
A)an external locus of control.
B)limited problem solving.
C)an internal locus of control.
D)ritual consumption.
E)extended problem solving.

Accepted Answer

The description given in the question is a clear indication of extended problem solving, which is a purchase decision process that involves considerable time and effort in analyzing alternatives, and typically occurs when the consumer perceives a high level of risk associated with the purchase decision. The other answer options are not relevant to the given scenario.

Question 5

Sam wants to play football.He consults coaches regarding his chances to play at the national level.He also consults players who are currently playing football at school and the university level.He reads articles about football.He acquires more knowledge from each new piece of information.With all the additional knowledge, his thoughts about the game are different from what he had gathered from reading.Sam is engaging in:
A)postpurchase dissonance.
B)ritual consumption.
C)learning.
D)crowdsourcing.
E)extrapolation.

Accepted Answer

Sam is engaging in learning by seeking out information from coaches, players, and articles, and using that information to expand his knowledge and understanding of football. Postpurchase dissonance and ritual consumption are not applicable in this scenario, and there is no indication that Sam is engaging in crowdsourcing or extrapolation.

Question 6

Amy went to the grocery store to do her weekly shopping.She saw some cookies that she had bought few weeks ago.She bought another pack just in case some of her children's friends decided to visit over the weekend.She liked the cookies and was sure that the kids would like them too.In this case, Amy's buying behaviour is an example of:
A)an external locus of control.
B)limited problem solving.
C)an internal locus of control.
D)ritual consumption.
E)extended problem solving.

Accepted Answer

Amy's decision to buy cookies as a backup for her children's friends is an example of limited problem solving. Limited problem solving involves making a decision based on a quick evaluation of alternatives without much research or deliberation. In this case, Amy had previously tried the cookies, liked them, and decided to buy them again without putting much thought into it. This is typical of limited problem solving behavior.

Question 7

Allison is buying a can of orange soda.She scrutinizes all the information provided on the can.She checks the ingredients for artificial flavours, the calorie and nutrient content, and the expiry date.In this case, Allison can be categorized as a(n):
A)perceptive consumer.
B)high-involvement consumer.
C)open consumer.
D)emotive consumer.
E)opinionated consumer.

Accepted Answer

Allison's behaviour shows that she is a high-involvement consumer, as she is paying close attention to the information provided on the can and making an informed decision about the product. This suggests that the purchase decision is important to her, which is a characteristic of high-involvement buying behaviour.

Question 8

Maggie usually buys a large tin of Ricoffy coffee and never considers buying any other type of coffee.She makes this decision without much thought or effort.Maggie is indulging in:
A)habitual decision making.
B)an external search for information.
C)impulse buying.
D)an internal search for information.
E)postpurchase dissonance.

Accepted Answer

Maggie's behavior indicates habitual decision making, which is a type of decision making where a consumer repeatedly purchases the same product or service without much thought or effort.

Question 9

Which of the following is true of extended problem solving?
A)It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour.
B)It refers to a buying decision made by customers on the spot when they see the merchandise.
C)It refers to a purchase decision process in which consumers engage with little conscious effort.
D)It refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time.
E)It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives.

Accepted Answer

Extended problem solving refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives. This type of decision-making occurs when the product is highly involving, expensive, or infrequently purchased, and the buyer has little to no prior experience with it.

Question 10

Which of the following best describes impulse buying?
A)It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour.
B)It refers to a buying decision made by customers on the spot when they see the merchandise.
C)It refers to a purchase decision process in which consumers engage with little conscious effort.
D)It refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time.
E)It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives.

Accepted Answer

Impulse buying refers to a buying decision made by customers on the spot when they see the merchandise, without much prior planning or consideration. It is often driven by emotions, such as excitement or desire, rather than rational analysis of the product's features or benefits.

Question 11

Which of the following refers to the process by which people select, organize, and interpret information to form a meaningful picture of the world?
A)Perception
B)Involvement
C)Learning
D)Motive
E)Attitude

Accepted Answer

Perception refers to the process of how people select, organize and interpret information from their environment to create their own unique understanding of the world. This process is influenced by many factors such as personal experience, attitudes, beliefs, biases, and expectations.

Question 12

Mila wants to find out more about a newly launched detergent.She seeks additional information on the product from her colleague who has used this particular detergent.This is an example of:
A)an external locus of control.
B)limited problem solving.
C)an internal locus of control.
D)ritual consumption.
E)extended problem solving.

Accepted Answer

Limited problem solving involves searching for information to help solve a specific problem or need, but the search is not extensive or thorough. Mila is seeking information from her colleague about a product, which suggests that she is engaging in limited problem solving rather than extended problem solving.

Question 13

Which of the following is true of limited problem solving?
A)It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour.
B)It refers to a buying decision made by customers on the spot when they see the merchandise.
C)It refers to a purchase decision process in which consumers engage with little conscious effort.
D)It refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time.
E)It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives.

Accepted Answer

Limited problem solving refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time. This means that consumers are not making a decision on the spot (like in A and B) but are still putting in some effort and thought into the decision-making process. Option C describes routine problem solving and E describes extended problem solving.

Question 14

Jeff goes to the supermarket to buy groceries for his family with an elaborate grocery list in hand.After buying all his groceries, he spots some candy that is prominently displayed at the checkout aisle.He picks up a chocolate bar even though it was not part of his grocery list.This is an example of:
A)habitual decision making.
B)an external search for information.
C)impulse buying.
D)an internal search for information.
E)postpurchase dissonance.

Accepted Answer

Jeff picking up the chocolate bar at the checkout aisle without any prior intention or planning is a clear example of impulse buying.

Question 15

Rangsey uses the ice hockey equipment of Mills International, a leading manufacturer of ice hockey products. The equipment is sturdy, light, and durable. Now Rangsey wants to use the equipment made by a company that is endorsed by Sidney Crosby, who scored the winning goal in the 2010 Winter Olympics in Vancouver. This new equipment is of the same quality as Rangsey's old equipment but is much more expensive. Still, Rangsey is convinced that this is what he wants.
-Which of the following needs is fulfilled when Rangsey uses equipment manufactured by Mills International?
A)Functional needs
B)Physiological needs
C)Psychological needs
D)Self-actualization needs
E)Social needs

Accepted Answer

Rangsey's use of equipment manufactured by Mills International fulfills his functional needs, as the equipment is sturdy, light, and durable, providing him with the necessary tools to play ice hockey effectively.

Question 16

Which of the following statements best defines habitual decision making?
A)It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour.
B)It refers to a buying decision made by customers on the spot when they see the merchandise.
C)It refers to a purchase decision process in which consumers engage with little conscious effort.
D)It refers to a purchase decision process during which consumers devote at most, a moderate amount of effort and time.
E)It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives.

Accepted Answer

Habitual decision making refers to a purchase decision process in which consumers engage with little conscious effort. It is characterized by consumers making choices based on their past behaviors and experiences with a product or service, without actively considering other alternatives.

Question 17

In the context of consumer buying decision, a consumer's degree of interest or concern in a product or service is called:
A)perception
B)involvement.
C)learning.
D)motive.
E)attitude.

Accepted Answer

The degree of interest or concern in a product or service is known as involvement. It refers to the importance or relevance of a product to a consumer and is a crucial factor in their buying decision. The higher the involvement, the more likely the consumer is to engage in extensive information search, evaluation of alternatives, and consideration of multiple factors before making a purchase decision.

Question 18

Mary, a 25-year-old administrator, enjoys going out every weekend.One afternoon, while window shopping at a mall, Mary spots a sale at her favourite retail store.Despite making a strict resolution not to buy unnecessary goods, Mary weakens and buys a purse, a pair of jeans, and a pair of shoes.This is an example of:
A)habitual decision making.
B)an internal search for information.
C)postpurchase dissonance.
D)impulse buying.
E)an external search for information.

Accepted Answer

Mary's decision to buy the purse, jeans, and shoes on impulse, despite her resolution not to buy unnecessary goods, is a clear example of impulse buying.

Question 19

Many firms use athletes as spokespeople who represent what many people would ideally like to be.In the context of the consumer decision-making process, which of the following do these spokespeople represent?
A)A sponsor
B)A profiteer
C)A market maven
D)A reference group
E)An impulse buyer

Accepted Answer

Athletes as spokespeople represent a reference group, as they are seen as individuals who embody a desirable lifestyle or image that consumers may want to emulate. Consumers may look to these athletes as a point of reference when making purchasing decisions, especially for products related to sports or fitness.

Question 20

While on his way home, Joren buys a box of Guardian Original cereal and a family pack of Rice Krispies for his kids.He does not ponder over the benefits provided by the competitors' products, nor does he look at other alternatives.This is an example of:
A)habitual decision making.
B)an internal search for information.
C)postpurchase dissonance.
D)impulse buying.
E)an external search for information.

Accepted Answer

Joren's decision to purchase the same cereal and another family-favorite cereal without considering other options or comparing them to other brands suggests that he is making habitual decisions based on past experiences and preferences.

Quiz 4: Consumer Behaviour

A change in a person's thought process or behaviour that arises from experience and takes place throughout the consumer decision process is called:

Which of the following is true of a reference group?

A purchase decision process during which a consumer devotes considerable time and effort to analyzing alternatives, which often occurs when the consumer perceives that the purchase decision entails a great deal of risk is called:

Allison is buying a can of orange soda.She scrutinizes all the information provided on the can.She checks the ingredients for artificial flavours, the calorie and nutrient content, and the expiry date.In this case, Allison can be categorized as a(n) :

Maggie usually buys a large tin of Ricoffy coffee and never considers buying any other type of coffee.She makes this decision without much thought or effort.Maggie is indulging in:

Which of the following is true of extended problem solving?

Which of the following best describes impulse buying?

Which of the following refers to the process by which people select, organize, and interpret information to form a meaningful picture of the world?

Mila wants to find out more about a newly launched detergent.She seeks additional information on the product from her colleague who has used this particular detergent.This is an example of:

Which of the following is true of limited problem solving?

Which of the following statements best defines habitual decision making?

In the context of consumer buying decision, a consumer's degree of interest or concern in a product or service is called:

Many firms use athletes as spokespeople who represent what many people would ideally like to be.In the context of the consumer decision-making process, which of the following do these spokespeople represent?

While on his way home, Joren buys a box of Guardian Original cereal and a family pack of Rice Krispies for his kids.He does not ponder over the benefits provided by the competitors' products, nor does he look at other alternatives.This is an example of: