Marketing Study Set 3

Business

Quiz 5 :

Business-To-Business Marketing

Quiz 5 :

Business-To-Business Marketing

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Business-to-business marketing involves transactions between:
Free
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Answer:

C

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Which of the following is an example of business-to-business marketing?
Free
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Answer:

D

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All the following companies are always operating in B2B markets, EXCEPT:
Free
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Answer:

E

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A typical marketing channel consists of manufacturers, wholesalers, and retailers.In a typical marketing channel what type(s)of transaction occurs?
Multiple Choice
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Which of the following statements is true about business-to-business (B2B)markets?
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Which of the following makes it possible for businesses of any size to have easy and affordable access to billions of dollars in contracting opportunities with the Government of Canada, the U.S.Government, and the private sector?
Multiple Choice
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Which of the following statements is NOT true of manufacturers?
Multiple Choice
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Which of the following marketing intermediaries resell manufactured products without significantly altering their form?
Multiple Choice
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Which of the following is NOT true of retailers?
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Which of the following is a marketing intermediary that deals with reselling a product without changing or modifying it notably?
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Terrance buys defective clothes that are stockpiled in warehouses of factories and sells them to retailers for a discount.Terrance is a(n):
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Perry Inc.is a global digital education firm that sources its content from multiple authors and publishers, and packages its products attractively to capture the target audience.Which of the following best describes Perry's role?
Multiple Choice
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In B2B transactions, hospitals, schools, and religious organizations are usually examples of:
Multiple Choice
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In comparison with purchases made by government organizations, which of the following statements is true of institutional buyers?
Multiple Choice
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Which of the following is NOT an example of institution buyer?
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Which of the following tends to be the largest group of purchasers of goods and services in most countries?
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Which of the following is the most complete source of Canadian public tenders, private tenders, U.S.tenders, and private sector construction news available in Canada?
Multiple Choice
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Government purchases differ from the purchases made by institutional organizations in that institutional organizations:
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The buying process of private-sector companies, such as manufacturers and resellers, differs from the buying process of governments in that private companies:
Multiple Choice
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Which of the following is NOT true of B2C markets?
Multiple Choice
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