Marketing Study Set 3

Business

Quiz 2 :

Developing Marketing Strategies and a Marketing Plan

Quiz 2 :

Developing Marketing Strategies and a Marketing Plan

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Wine industry is a very competitive market.Some wineries invest in corporate social responsibility programs knowing that competitors cannot easily copy the programs.This is a good example of ______
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Answer:

C

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Customer excellence focuses on:
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Answer:

D

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Emily regularly chooses Argo Airlines for her travels.The company values her preference and rewards her with loyalty points.It would entitle Emily for reduced ticket rates for certain flights.Through this offer, the company succeeds in retaining a regular user.In this scenario, which of the following is used by Argo Airlines to achieve sustainable competitive advantage?
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Answer:

E

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Operational excellence is achieved by:
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Tectron Computers Inc., a manufacturer of desktop computers and peripherals, focuses on efficient coordination in every stage of production and delivery and ensures that customers' demands are met within the target time.This precision makes Tectron a favourite choice among customers.Given this information, which of the following does the company use to achieve sustainable competitive advantage?
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Davison Associates Inc.manufactures office furniture.The management of the company believes that developing a strong brand name is the primary strategy to compete in the market.Hence, it invests a significant share of its resources to position its brands through promotions and service.Which of the following does the company use to achieve sustainable competitive advantage?
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Which of the following strategies involves focusing on having an Internet presence?
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Foodstar Corp., a chain of restaurants, has outlets in the major residential areas of a town.It ensures that its outlets are well placed and easily accessible.It also maintains a strong Internet presence by updating the details of each day's menu on its website.Given this information, which of the following strategies is used by Foodstar to achieve sustainable competitive advantage?
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Apple achieved success by providing customers with products that meet/exceed expectations, good customer service, convenient locations and online presence.Which of the following strategies is used by Apple to achieve sustainable competitive advantage?
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The top managers of a firm prepare a marketing plan.They define the mission and objectives of the business and evaluate the present situation of the firm.Which of the following phases of the marketing plan includes these activities performed by the top managers?
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Which of the following is NOT an activity in the planning phase of a marketing plan?
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The board of directors of an organization meets to redefine the mission and objectives of the business.They set long-term objectives and form a new mission statement.Which of the following phases of developing a marketing plan do the actions by the board of directors constitute?
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Tech Niche Corp., a provider of IT services, has recorded a decrease in sales and profit over the past few months.The managers of the firm review the situation and conduct a SWOT analysis of the firm.This provides new insights into the ways to improve sales.In the context of developing a marketing plan, the organization is in the phase of:
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Availability of new technology in the market can always be categorized as:
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Lincoln introduced the new Lincoln Navigator, a large luxury SUV, to appeal to higher income families who do not desire to buy a minivan.The Navigator is a luxury 8-seater car, which has more power, and offer many more luxury features than traditional minivans.This is an example of
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Which of the following is NOT correct about segmentation:
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The implementation phase of a marketing plan involves:
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An organization appoints a marketing manager to study the effectiveness of the marketing plan that it has implemented.The manager analyzes organizational performance using various metrics and gives a final report.In the context of developing a marketing plan, the organization is in the phase of:
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Which of the following is an activity in the control phase of a marketing plan?
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Which of the following is true of situation analysis?
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