Which of the following is true of a reference group?
A)It refers to the part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something.
B)It refers to one or more persons an individual uses as a basis for comparison regarding beliefs, feelings, and behaviours.
C)It refers to the part of attitude that reflects what a person believes to be true.
D)It refers to consumers spreading negative information about a product, service, or store to others.
E)It refers to the art of attitude that comprises the actions a person takes with regard to the issue at hand.

Question

Quizplus · Accepted Answer

A reference group is a group of people an individual uses as a basis for comparison regarding beliefs, feelings, and behaviors. It can be a group the individual wants to belong to (aspiration group) or a group they want to avoid (dissociative group). Option A refers to the affective component of attitude, option C refers to the cognitive component of attitude, option D refers to negative word-of-mouth, and option E refers to the behavioral component of attitude.

Which of the Following Is True of a Reference Group