Holly and her team have collected data from 500 respondents as a part of the survey research they have undertaken to assess the changing trends among consumers buying different kinds of baby food.They have coded and collated all the data and fed them into a computer-based statistical analysis program.The results of the analysis are being analyzed by the team presently to uncover any significant patterns of consumer preference.Holly's team is at the stage of _____.
A) performance of the research
B) preparation of the research report
C) plan of the research
D) processing of research data

Question

Holly and her team have collected data from 500 respondents as a part of the survey research they have undertaken to assess the changing trends among consumers buying different kinds of baby food.They have coded and collated all the data and fed them into a computer-based statistical analysis program.The results of the analysis are being analyzed by the team presently to uncover any significant patterns of consumer preference.Holly's team is at the stage of _____.
A) performance of the research
B) preparation of the research report
C) plan of the research
D) processing of research data

Quizplus · Accepted Answer

A critical part of processing research data is interpreting and assessing the research results. Marketing researchers should always double-check their analysis and avoid overstating the strength of their findings.

Holly and Her Team Have Collected Data from 500 Respondents