Which of the following statements is true with regard to the stage of processing research data?
A) This stage must ideally reveal significantly strong correlations between the variables of the study to be fruitful for the marketing research undertaken.
B) The use of judgment and insight must be minimized in interpreting results of the research as it reduces the scientific validity of the data.
C) The marketing research team must abandon the study when the results emerging from it are ambiguous and ill-defined.
D) This stage involves use of experience and knowledge to draw appropriate inferences and conclusions from data that represents small or moderate evidence.

Question

Which of the following statements is true with regard to the stage of processing research data? 
A) This stage must ideally reveal significantly strong correlations between the variables of the study to be fruitful for the marketing research undertaken.
B) The use of judgment and insight must be minimized in interpreting results of the research as it reduces the scientific validity of the data.
C) The marketing research team must abandon the study when the results emerging from it are ambiguous and ill-defined.
D) This stage involves use of experience and knowledge to draw appropriate inferences and conclusions from data that represents small or moderate evidence.

Quizplus · Accepted Answer

Usually, in a marketing research study relationships among variables or differences between groups are small to moderate, and judgment and insight are needed to draw appropriate inferences and conclusions. Seldom, if ever, do marketing research studies obtain findings that are totally unambiguous.

Which of the Following Statements Is True with Regard to the Stage