"Whims and Fancies" recently released a line of their home linen products at ten select retail stores in the state.The marketing team aims to sell the products on this small-scale basis to estimate consumer acceptance before releasing them across all stores where their products are sold.This approach to marketing a product is called _____.
A) internal marketing
B) test marketing
C) digital marketing
D) social marketing

Question

Quizplus · Accepted Answer

This is an example of test marketing. The major goal of most test marketing is to measure new product sales on a limited basis where competitive retaliation and other factors are allowed to operate freely. In this way, future sales potential can often be estimated reasonably well.

"Whims and Fancies" Recently Released a Line of Their Home