Marketing decision support systems are designed to handle information from both internal and external sources.Which of the following is an example of an internal source of data that could be used by a marketing decision support system?
A) Company expenditure data on advertising
B) Industry expenditure data on sales promotions
C) Economic environmental change statistics
D) Global information on competitors

Question

Marketing decision support systems are designed to handle information from both internal and external sources.Which of the following is an example of an internal source of data that could be used by a marketing decision support system? 
A) Company expenditure data on advertising
B) Industry expenditure data on sales promotions
C) Economic environmental change statistics
D) Global information on competitors

Quizplus · Accepted Answer

Internal information includes such things as sales records or expenditure data on such things as advertising, personal selling, or packaging. Internal information is particularly important for investigating the efficiency and effectiveness of various marketing strategies.

Marketing Decision Support Systems Are Designed to Handle Information from Both