_____ is the process of extracting hidden predictive information from large databases.
A) Data mining
B) Sole sourcing
C) Internal marketing
D) Test marketing

Question

_____ is the process of extracting hidden predictive information from large databases. 
A) Data mining
B) Sole sourcing
C) Internal marketing
D) Test marketing

Quizplus · Accepted Answer

Data mining is the extraction of hidden predictive information from large databases. The focus is on finding statistical links about consumer purchasing patterns that suggest marketing actions.

_____ Is the Process of Extracting Hidden Predictive Information from Large