Which of the following theoretical models measures the attitude toward the act of buying (Aₐct),rather than the attitude toward only the product itself?
A) The theory of cognitive dissonance
B) The theory of reasoned action
C) The balance theory
D) The theory of trying

Question

Quizplus · Accepted Answer

The theory of reasoned action measures the attitude toward the act of buying (Aₐct), as well as subjective norm and perceived behavioral control, in order to predict and explain behavior. The other models listed focus more on attitudes toward the product or brand itself, rather than the act of purchasing it.

Which of the Following Theoretical Models Measures the Attitude Toward