According to the Fishbein model,one of the components of attitude is the ________ people have about an attitude object (Aₒ).
A) salient beliefs
B) subconscious beliefs
C) latitude of acceptance
D) latitude of rejection

Question

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According to the Fishbein model, one of the components of attitude is the salient beliefs people have about an attitude object (Aₒ). Salient beliefs are specific beliefs that a person has about the attitude object, and they influence the person's evaluation of the object.

According to the Fishbein Model,one of the Components of Attitude