Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke.He wrote letters to Coca-Cola,talked to friends,called the local bottler,attempted to hoard 'old Coke,' and complained to the local grocery store manager.In this example,which of the following kinds of degree of commitment would be most closely associated with Roger and his attitudes?
A) Compliance
B) Identification
C) Information acquisition
D) Internalisation

Question

Quizplus · Accepted Answer

Internalisation refers to a high level of identification with a certain attitude or belief, where it becomes part of one's own values and beliefs system. In this example, Roger's strong emotional attachment and actions taken (writing letters, talking to friends, hoarding old Coke, complaining to the grocery store manager) demonstrate a significant level of internalisation towards his preference for the original formula of Coke.

Roger Was Really Angry When Coca-Cola Attempted to Switch from Its