Kanisha is confronted with a strange set of products during her most recent visit to the cosmetics counter at her favourite department store.Urban Grunge nail polish is "hot,hot,hot" according to recent ads.Kanisha likes the idea of a new nail polish but is unsure about the image that might be projected by the dull colours of the nail polish line.With such names as Street Slime,Garbage Goo and Trash Can,caution might be the right move.Which of the following attitude functions most closely matches with Kanisha's attitude towards the purchase decision?
A) Utilitarian function
B) Elaboration function
C) Ego-defensive function
D) Knowledge function

Question

Quizplus · Accepted Answer

Kanisha's concern about the image that might be projected by the dull colours and strange names of the nail polish line suggests that her attitude is being influenced by the ego-defensive function, which involves protecting oneself from external threats to self-esteem.

Kanisha Is Confronted with a Strange Set of Products During