Some theorists have proposed a model that focuses on studying consumer goals as a way to explore attitude formation.According to this model,what consumers believe they have to do to attain their goals would also be part of any evaluation of attitudes.Which of the following theories would be most closely linked to the statements above?
A) Theory of reasoned action
B) Theory of trying
C) Theory of direct response
D) Rejection theory

Question

Quizplus · Accepted Answer

The Theory of Trying focuses on the process of trying to achieve goals and considers the attitudes towards the process of trying, which aligns with the idea of evaluating attitudes based on what consumers believe they have to do to attain their goals.

Some Theorists Have Proposed a Model That Focuses on Studying