According to the ________ hierarchy, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide).
A) experiential
B) habitual
C) low-involvement
D) standard learning

Question

Quizplus · Accepted Answer

The experiential hierarchy suggests that consumers base their purchases on the experience or the emotional response that the product can provide. This type of buying behavior is often seen in purchases that are meant to provide pleasure or satisfy emotional needs rather than functional needs.

According to the ________ Hierarchy, the Consumer Considers Purchases Based