Perceptual maps are best used by sports marketers to examine _____.
A) positioning
B) segmentation
C) awareness
D) targeting
E) none of the above

Question

Quizplus · Accepted Answer

Perceptual maps are used to visually display consumers' perceptions of different brands or products in relation to each other on key attributes. This allows marketers to examine their positioning in the market and identify areas where they can differentiate themselves from competitors. Therefore, perceptual maps are best used by sports marketers to examine positioning.

Perceptual Maps Are Best Used by Sports Marketers to Examine