_____ is changing the image or perception of the sports entity in the minds of consumers in the target market.
A) Positioning
B) Segmentation
C) Targeting
D) Repositioning
E) None of the above

Question

Quizplus · Accepted Answer

Repositioning is the process of changing the perception or image of a sports entity in the minds of consumers in the target market. It involves changing the way consumers perceive the brand or product compared to its competitors. Repositioning may be necessary if the current position is not generating the desired results, if the target market has shifted or if new competition has emerged.

_____ Is Changing the Image or Perception of the Sports