Demographic segmentation is used very little in sports marketing,because it is narrow in its scope and the information for this technique is hard to come by.

Question

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This statement is incorrect. Demographic segmentation is actually quite commonly used in sports marketing. It involves dividing the market into groups based on demographic factors such as age, gender, income, education, and occupation. This can help marketers tailor their messages and offerings to different segments of the population. While it may be challenging to obtain accurate demographic data, this is not a reason to avoid using this technique altogether.

Demographic Segmentation Is Used Very Little in Sports Marketing,because It