The market selection decisions are _____.
A) product, place, price, promotion
B) demographic, geographic, psychographic
C) segmentation, targeting, positioning
D) contingencies, constituencies, competitors
E) none of the above

Question

Quizplus · Accepted Answer

The market selection decisions include segmentation, targeting, and positioning. Product, place, price, and promotion are marketing mix decisions. Demographic, geographic, and psychographic are types of segmentation. Contingencies, constituencies, and competitors are not relevant options for market selection.

The Market Selection Decisions Are _____