_____ segmentation is simple but powerful in the sport marketing industry,and is closely associated with the statement "rooting for the home team."
A) Behavioral
B) Socioeconomic
C) Demographic
D) Geographic
E) None of the above

Question

Quizplus · Accepted Answer

Geographic segmentation is the best choice as it focuses on dividing the market based on geographic boundaries such as regions, cities, or neighborhoods, which is important in the sport industry where teams are typically associated with a specific location or region. The statement "rooting for the home team" refers to the fact that people tend to support and have an emotional connection to the sports teams that are from their hometown or region.

_____ Segmentation Is Simple but Powerful in the Sport Marketing