A target marketing segment must be reachable.This includes ______.
A) identifiable and common needs
B) physical distribution and media
C) substantial and behavioral variations
D) physical activity and emotional appeal
E) emotional appeal and common needs

Question

Quizplus · Accepted Answer

To be reachable, a target marketing segment must be accessible through physical distribution channels as well as through media channels such as advertising and promotions. Identifiable and common needs, substantial and behavioral variations, physical activity and emotional appeal, and emotional appeal and common needs are all important considerations in identifying a target market segment, but they do not necessarily determine its reachability.

A Target Marketing Segment Must Be Reachable