A product cannot be positioned in terms of two or more attributes simultaneously.
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Q30: Since person/situation segmentation incorporates affect and cognition,behavior,environment,and
Q31: An examination of a positioning map by
Q32: A new product can be positioned with
Q33: Positioning of soap as a bath oil
Q34: Products can have multiple positioning strategies,as increasing
Q36: The price/quality attribute dimension is rarely used
Q37: Brands such as Hartmann luggage and Gucci
Q38: While determining the best bases for segmenting
Q39: A positioning map is used to investigate
Q40: Today's technology has helped marketers to target
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