An examination of a positioning map by a company can indicate the need for a new product.

Question

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A positioning map is a visual tool used by companies to evaluate their products/services against their competitors in the marketplace. By analyzing the map, a company can determine opportunities to differentiate their offerings and identify gaps in the market where a new product could be introduced. Therefore, an examination of a positioning map can indicate the need for a new product.

An Examination of a Positioning Map by a Company Can