A new product can be positioned with respect to an attribute that competitors have ignored.
Correct Answer:
Verified
Q27: Person/situation segmentation combines important segmentation bases such
Q28: A marketable segment is one that can
Q29: Psychographic segmentation follows a post hoc model;
Q30: Since person/situation segmentation incorporates affect and cognition,behavior,environment,and
Q31: An examination of a positioning map by
Q33: Positioning of soap as a bath oil
Q34: Products can have multiple positioning strategies,as increasing
Q35: A product cannot be positioned in terms
Q36: The price/quality attribute dimension is rarely used
Q37: Brands such as Hartmann luggage and Gucci
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