While determining the best bases for segmenting markets,marketing managers may brainstorm the product concept and consider what types of consumers are likely to purchase and use the product and how they differ from those less likely to buy.
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Q33: Positioning of soap as a bath oil
Q34: Products can have multiple positioning strategies,as increasing
Q35: A product cannot be positioned in terms
Q36: The price/quality attribute dimension is rarely used
Q37: Brands such as Hartmann luggage and Gucci
Q39: A positioning map is used to investigate
Q40: Today's technology has helped marketers to target
Q41: _ segmentation divides markets on differences in
Q42: _ is the process of dividing a
Q43: The belief underlying the _ segmentation approach
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